Account research, ICP & enrichment

Who it fits

For B2B teams that know what they sell but need a clearer view of which companies and people to approach. Useful when an existing list is too broad, poorly explained or missing the fields sales needs.

What you receive

• An ICP brief with inclusion criteria, exclusions, priority markets and buyer roles.
• Account segments with a documented fit rationale and the evidence available for each account.
• Agreed company and contact fields, source references and research dates.
• Enrichment status and an exception list for missing, conflicting or unverified details.

What we need from you

• Your offer, use cases and available customer or market evidence. Early-stage teams can start with explicit hypotheses.
• Markets, languages, account exclusions and existing customer or do-not-contact lists.
• The CRM fields your salespeople use, access constraints and an internal reviewer.

Review before the next step

You approve the ICP and a sample of the records before we expand the research. We agree what “complete” means for each field and keep uncertain information separate from verified facts.

Who does what

We research, document sources, segment accounts and prepare the agreed enrichment. You confirm commercial fit, exclusions and permitted use. Your sales team chooses when and how to contact people unless managed outreach is separately agreed.

What to keep in mind

Public and provider data can be incomplete or become outdated. An enriched email address is not consent to contact someone, and a matching account is not an interested buyer. Data-source terms and permitted channels must be reviewed for the intended use.