A KAUFMAN-AIS SERVICE BRANDRESEARCH · CAMPAIGNS · CONTENTBUILT FOR B2B TEAMS
RESEARCH, CAMPAIGNS & CONTENT FOR B2B

Go-To-Market
Done for you

We define your ideal customers, research, segment and enrich accounts, and create campaigns and content. Everything goes into your CRM, ready for your sales team to reach out.

Explore the work

Your team runs outreach. Or we can manage it for you.

01 ICP, segments & enriched contacts02 Campaigns & content03 Ready in your CRM
ICP · SEGMENTATION · ENRICHMENT

Ready for your sales team.
In your CRM.

Get segmented accounts, enriched contacts, campaign copy and content in the CRM you already use. Your team can start outreach without building lists or writing from scratch.

What your sales team gets.

Enriched target lists

Your ICP, account segments and researched contact details.

Explore the service

Campaigns & content

Segment-specific sequences, LinkedIn copy and sales content.

Explore the service

Ready in your CRM

Contacts, research and campaign assets organized for your sales team.

Explore the service

We handle the tools.

Research & enrichment

Outreach (optional)

Workflow automation

Delivered to your CRM.

Tools and delivery method are agreed around your setup. Logos identify products, not partnerships.

Campaigns and content.
Outreach is optional.

We turn account research into messages and content, then prepare the campaign in your CRM.

Campaign package
  • Segment messaging

    Buyer problems, your offer, and proof points for each segment.

  • Email sequences

    Opening emails, follow-ups, and agreed stop rules.

  • LinkedIn copy

    Posts, connection notes, and messages for your audience.

  • Supporting content

    One-pager or landing-page copy for the campaign.

Campaigns & content

We agree the channels and assets with you, then create the package for your team to use.

Standard handoff

Prepared in your CRM

We prepare the contacts, campaign copy, and content. Your sales team sends, follows up, and handles replies.

Your team owns outreach and sales conversations.

You approve the work before launch.

Optional managed outreach

Your sales team runs outreach by default. Managed outreach is optional and scoped separately.

See outreach responsibilities
03HOW WE WORK TOGETHER

How we prepare
your sales outreach.

  1. Define your ICP

    We define the companies and buying roles that fit your offer, with clear inclusion and exclusion criteria.

  2. Research, segment, enrich

    We research accounts, group them into segments, and add the contact details and context your salespeople need.

  3. Create campaigns and content

    We create campaign messages and supporting content for each segment, ready for your review.

  4. Deliver to your CRM

    We deliver approved contacts, campaigns, and content to your CRM for your salespeople to reach out. We can manage outreach if you choose.

MEET THE TEAM

Meet the team.

alebGTM is the Go-To-Market service brand of Kaufman-AIS, our three-person parent company. More about the team.

Get a scope for
your GTM work.

Tell us who you sell to and what your team needs. We’ll scope the research, campaigns, content and CRM handoff, with managed outreach only if you want it.

Your approval comes before paid work.

For B2B teams with a product or service to sell and a sales owner ready to follow up.

YOUR GTM PLAN · ILLUSTRATIVE OUTLINE

What we’ll agree.

Research
Your ICP, segments, target accounts and enriched contacts.
Campaigns & content
Messaging, sequences and content for each audience.
CRM delivery
Records, campaign assets, sales owners and next steps.
Optional outreach
We can manage sending, follow-ups and reply handling.

Deliverables, timing and fees agreed before work starts.

Questions about the service.

Tell us about your sales process and the tools you already use.

Research to CRM.